What Programmatic Got Wrong, and AI Can’t Afford To
During VideoWeek Roadmap, Thomas Servatius, Co-CEO of smartclip, spoke on how media companies can adopt AI effectively and avoid past programmatic mistakes.
In this interview, Thomas Servatius, Co-CEO of smartclip, shares a grounded perspective on the state of AI in media and adtech, cutting through the hype and uncertainty. He highlights how the technology has matured, with more capable models, a growing open-source ecosystem, and evolving tools that make adoption both feasible and strategic. Drawing on lessons from the programmatic era, Thomas outlines why now is the right time to integrate AI responsibly — starting with internal workflows, safeguarding critical knowledge, and avoiding the mistakes of past complexity, fragmented control, and overreliance on external platforms.
