A CEO Perspective on the Transformation of TV Advertising in the Age of AI
During an interview with the Media Leader UK, Thomas Servatius, Co-CEO of smartclip, discusses the growing trends of consolidation, collaboration, measurement, and AI in the media industry.
In this interview at Future of TV Advertising Global 2025, Thomas Servatius, Co-CEO of smartclip, discusses key trends in adtech, including consolidation, ecosystem complexity, and the challenge of unifying measurement across linear TV, streaming, and online video. He also shares the story behind smartclip’s new agentic AI platform, Sidekicks, explaining how it was designed to go beyond improving ad servers to help broadcasters and clients tackle operational challenges, streamline workflows, and drive efficiencies across a fragmented technology landscape.
