Cannes Lions 2025: Ad Serving, Measurement, & AI — Bringing it All Together
Thomas Servatius, Co-CEO at smartclip, Gloria Eichler, CPO at smartclip, and Guillaume Belmas, CEO of Realytics, introduce a joint AI initiative on the RTL Beach at Cannes Lions 2025.
At Cannes Lions 2025, Gloria Eichler, Chief Product Officer at smartclip, Thomas Servatius, Co-CEO of smartclip, and Guillaume Belmas, CEO of Realytics, came together at RTL AdAlliance’s RTL Beach to discuss some of the industry’s most pressing challenges: measuring across fragmented platforms, making sense of the resulting data, and how AI can help us improve — not just accelerate — processes.
The trio explored how the integration of Realytics’ BEE technology into smartclip’s smartx SSP and ad server helps solve real-world operational hurdles, transforming complexity into actionable insight and enabling scalable, cross-platform measurement. They also offered a first look at Sidekicks, smartclip’s new AI platform, built to address persistent industry pain points.
With a focus on data-driven strategies, responsible data sharing, and effective human–AI collaboration, the session provided a clear-eyed perspective on the technologies shaping the future of ad serving and measurement.
